In-Store Bakery Sales Director – Remote West US JobPhoenix, AZ

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Why You'll Love This Job

**This is a fully remote role**

Since 1987, the team at Cafe Valley has produced muffins, bundt cakes, ring cakes, loaf cakes, danishes, turnovers, croissants, mini iced cupcakes and our signature Cafe Bites for our customers throughout the United States and across the world. Demand for our products have grown to the extent that our state-of-the-art, Phoenix, AZ production facility built in 2011 was joined by our Marion, IN production facility in 2014. Through innovative bakery techniques and unique recipes, we continue to delight one bite at a time.

Come Bake with Us!

We are looking for an In-Store Bakery Sales Director to manage existing retail accounts, and to expand our customer base to achieve sales quotas for the Western United States. To be successful in this role, you should have previous experience managing business development and customer relations for a consumer-packaged goods company while taking accountability for reaching sales targets. Our ideal candidate will combine excellent communication skills and high energy with a strategic mindset. Ultimately, you will be a part of a high-performance sales team, and through a collaborative approach, you will help ensure sales meets and exceeds the expectations of our business objectives and contributes to our company’s overall success in the long run.

**Only candidates in the West Central to West Coast part of the country will be considered.**


  • Responsible for managing the overall product portfolio and attainment of sales goals
  • Proactively create new selling opportunities specifically focused on current accounts with the opportunity for new account development.
  • Overall account management to include developing effective retail pull-thru marketing programs to support the needs of key retailers.
  • Solid direction and leadership to Broker Partners on objectives and profitability expectations.
  • Accurate and timely weekly sales reporting, focused on profitable growth with customers, brokers and marketplace information.
  • Responsible for driving margin results that exceed the plan.
  • Responsible for identifying and communicating service level challenges and developing action plans.
  • Directs scheduling of products to support sales and optimal production.
  • Interpret market data and trends.
  • Responsible for providing pricing guides for all RFP’s.
  • Collaborate with entire sales team on identifying annual sales objectives that support margin growth, with a keen eye for VCM drivers.
  • Measure and analyze key performance indicators (VCM, ROI and KPIs)
  • Develop sales budgets, understanding of costing models
  • Analyze regional market trends and discover new opportunities for growth
  • Ability to work on cross functional teams – Customer Service, R&D, Finance, Marketing
  • Travel is required

Skills & Qualifications

Required Qualifications:
  • Minimum 10 years’ experience in consumer-packaged goods sales and/or food industry
  • Experience calling on key supermarket retailers and distributors
  • Experience managing food brokers
  • Ability to develop presentations, manage budgets and have strong computer skills
  • Ability to manage multiple projects and priorities in a fast-paced industry
  • Capability to work well with associates and collaborate with coworkers and customers to create a positive and professional work environment
  • Strong organizational skills with a problem-solving attitude
  • Ability to read and interpret contracts
  • The ability to function within a fast paced and at times ambiguous environment
  • Strong organizational skills with a problem-solving attitude
  • Excellent negotiation and presentation skills
  • Excellent communication and interpersonal skills
  • Solid proficiency of MS Office Suite (Outlook, Excel, Power Point and Teams)
  • Travel as required.
  • Position is remote.
Qualifications desired:
  • Bachelor’s degree in business or related field.
Performance standards:
  • Lead through positive influence
  • Manages as a member of much larger team – “one team”
  • Demonstrates strong character and role models qualities such as motivation, inspiration, good judgment, and trust.
  • Being sensitive to others’ needs and feelings and being understanding and helpful on the job
  • Willingness to take on responsibilities and challenges
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Café Valley